About us

Insight, LLC is a software company located in Santa Rosa, California, in the heart of Sonoma wine country.

In 2011,

Insight set out to build a platform fueled by relentless ambition and pure passion for the online lending industry. Our constant dedication to innovation and uncompromising standards have defined Insight as a force of change. With products and brands that are redefining the expectations of what lead management and underwriting have to offer and how it can be experienced within the online private lending industry.

Today,

Insight’s primary software, Decision Cloud, allows lenders to utilize real-time data services, such as credit reports, and advanced scoring algorithms in order to determine borrower’s propensity to pay back loans.

Daily,

we process more than 500,000 consumer loan applications. Decision Cloud is loaded with comprehensive reporting and industry-revolutionizing data services, such as; TruScore and TruFraud, which help both lead buyers and/or sellers avoid marketing risk(s) by reducing fraudulent data in our private lending marketplace.

Continually,

we help lenders apply the power of technology to empower their business, strengthen workflows, and protect themselves and consumers against online lead fraud. Our business practices and policies reflect our commitment to making a positive impact in the online lending industry. This commitment carries through to the products and services we develop.